WebWhile all Experience Seekers broadly share core characteristics, closer examination reveals two key subsegments who differ in life stage and style. If your target audience or local area is heavy on Experience Seekers, then understanding their variety can help with programming, marketing and outreach. Understand how these Subsegments differ: WebInitiators were most commonly found in Audience Spectrum groups characterised by urban lifestyles and broad artistic interests - particularly Metroculturals and Experience Seekers. Initiators were more likely to be younger (but over 25), and have a family with younger children, higher educational qualifications, and be urban-based.
Five ways to attract new arts audiences - the Guardian
WebAudience Spectrum profiles the population at household and post-code levels and can be used as a tool for prospecting and data-tagging as well as profiling and mapping. Over … WebIn partnership with Creative Scotland, The Audience Agency has conducted a 'temperature taking' survey of organisations across the nation and their audiences' attitudes to returning to culture post-COVID. The Scottish Intentions survey offers a nationwide view of audience behaviours and attitudes both during and beyond the COVID-19 pandemic. blanching with pressure
Audience Spectrum The Audience Agency
WebAudience Spectrum segment Adults 15+ estimate 2024 Experience Seekers socio-economic and cultural behaviour. The most prominent Mosaic groups in your target catchment area are M Modest Traditions, J Transient Renters and I Family Basics. 38% of the target population belong to one of these three groups, compared WebExperience. First, of course, is the experience of our consultancy team. Data. The two main sources of data are our Cultural Participation Monitor* (a survey of the whole population, including their digital engagement) and our Digital Audience Survey (used by cultural organisations on their sites, to understand audiences for their digital content). WebAudience Spectrum: High: Up Our Street, Facebook Families, Heydays; Low: Commuterland Culturebuffs, Experience Seekers. Arts Engagement (TGI): Lowest attendance of all regions across artforms, with slightly higher attendance for St Bees, and Bransty and Hillcrest (theatre and popular/rock concerts). blanching wound