WebbI specialise in applying behavioural science to marketing. In 2024 I set up Astroten, a company that helps brands such as Google, Mondelez, BrewDog and Barclays apply behavioural science to solve their challenges. Astroten offers a mix of services: from consultancy to training. I'm the author of The Choice Factory, a best-selling book … Webb24 sep. 2024 · Richard Shotton is Manning Gottlieb OMD’s head of behavioural evidence. He’s worked in advertising for almost two decades, starting as a planner and then moving into research. Shotton specialises in the practical application of behavioural science. He’s written for almost every major marketing trade magazine on the subject and his Twitter ...

A big, habit-changing moment is happening: here’s what you

WebbRichard Shotton has read widely so that you don’t have to, but he gives full credit to his many sources should you wish to pursue any of the topics further. This is a delightful and indispensable read for anyone in marketing, particularly those early in their careers.” — Tess Alps, Chair of Thinkbox Preface What this book covers Webb9 mars 2024 · av Richard Shotton Häftad, Engelska, 2024-03-28 166 Köp Skickas inom 7-10 vardagar. The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a … extreme lighting poses

Behavioral science in marketing: Richard Shotton’s Workshop

WebbSorry no packages found for your selection! Get help. Legal stuff Webb30 juli 2024 · Richard Shotton is deputy head of evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards. He tweets about the latest behavioral science and advertising findings from the handle @rshotton. More from Richard Shotton http://www.rogerdooley.com/wp-content/uploads/2024/02/EP200-BrainfluencePodcastTranscript.pdf extreme light headed master cleanse